This document discusses using a blog to promote the spa products of Tuli Hotels & Resorts. It begins by defining what a blog is. It then outlines a SOSTAC plan for the blog. The situation analysis finds that Tuli has spas but lacks blogs and detailed product information. The objectives are to improve the brand image, foster customer relationships, and promote spa products. The strategy is to optimize social networks and blog content. Tactics include keeping up with industry news and developing a content strategy. Actions include frequent updates, comments, and social media sharing. Control involves monitoring traffic, sales, and competitor blogs.